Parlier, CA +1 559-646-9426Authentic Western Wear & Fine Jewelry
Authentic Since Day One
WHERE TRADITION
MEETS THE WEST
Hand-picked boots, premium western wear, and fine jewelry — curated for those who wear their heritage with pride.
Trusted by the Central Valley for years
Authentic Brands
Ariat · Rock Revival · Cebu
Fine Jewelry
Gold · Silver · Custom Pieces
Bill Pay Center
Authorized payment partner
Family Owned
Rooted in Parlier, CA
The Showroom
SHOP THE COLLECTION
Fine Jewelry
CRAFTED IN GOLD
From name plates to engagement bands — our in-house jeweler designs and restores fine pieces that carry meaning for generations.
- Custom name pieces & chains
- 14k & 18k gold collections
- Repairs, resizing & restoration
- Watch battery & service
14K Rings
Bracelets
Earrings
Timepieces
CITIZEN ECO-DRIVE
Solar-powered Japanese precision. Chronographs, perpetual calendars, and dress watches — authorized retailer pricing.
Eco-Drive · Bluetooth
Chronograph Steel
$429
Eco-Drive · Blue Dial
Rose Gold Sport
$389
Diamond Bezel · WR100
Perpetual Calendar
$649
Trusted Brands
THE BEST IN THE WEST
ARIAT
RICHARDSON
ROCK REVIVAL
CEBU BOOTS
From Our Customers
VOICES OF THE VALLEY
"Great variety of clothing, boots, and western wear."
— Erica Martinez
"Friendly atmosphere — always find something I like."
— Eustaquio Perez
"Awesome shop, awesome people."
— Gaspar Lopez
Come See Us
STEP INTO THE SHOWROOM
Try them on. Feel the leather. Talk to a jeweler. We're inside R-N Market in Parlier, CA — open daily.